advertising management

CREATIVE

Target Audience :
AGE : 16 – 30th
The reason because for many poeples that still and happy to use the jeans
SEX : Male and Female
The public for man and female is still like to use the jeans
SES : A and B
Because our product we sell for group medium until high class
Lifestyle:

Occupation: Teenagers and Employee
Publicity teenagers and also employeers often to used the jeans


Creative Strategy

a. Advertising Objectives :
can menjangkau masyarakat luas
make people can be more then to know our product
make people to be interest with our product

b. Key messeges
Promise : Be Confident
Rationale : With use our product can make yours to be
Comfortable and confident


Media Strategy

c. Media Selection :
Primary media : TV and Magazine
Because in order that people can be more see and to know our product
Secondary media : Newspaper and Tabloid
Because in secondary media is usually the group medium can also see and know our product too

d. Media Schedule : because all of the target of advertising suppost to be a rules to built a client to get they satisfied

Evaluation and Testing
e. Explain AIDA and illustrate how it work in TV :

















The type of advertising agency and our service for the product :

Give free cutting, Why?
Because most of people of Indonesia is not quit tall for the jeans size



Report 3 advantages using a celebrity to promote our product :
If we use the popular artist for our advertise its make our brand familiar faster
Have a good image for our brand
We can get expensive price in our sells

3 disadvantages using a celebrity to promote our product :
Spend a lot money
People come from the lower class can’t buy our product
And usually we can’t make sure to contract the artist to be long in our product